{"id":140753,"date":"2025-10-06T10:52:21","date_gmt":"2025-10-06T08:52:21","guid":{"rendered":"https:\/\/www.master.it\/?p=140753"},"modified":"2025-10-06T16:24:56","modified_gmt":"2025-10-06T14:24:56","slug":"master-a-smart-building-expo-2025","status":"publish","type":"post","link":"https:\/\/www.master.it\/en\/news-en\/events-fairs\/master-a-smart-building-expo-2025\/","title":{"rendered":"Master at Smart Building Expo 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"140753\" class=\"elementor elementor-140753 elementor-140752\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a741c92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a741c92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb62a55\" data-id=\"cb62a55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e078e2 elementor-widget elementor-widget-text-editor\" data-id=\"8e078e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The world of home automation, system integration, and smart homes is getting ready to meet at Fiera Milano for the fifth edition of <strong data-start=\"234\" data-end=\"257\">Smart Building Expo<\/strong> (November 19\u201321, 2025).<br data-start=\"281\" data-end=\"284\" \/>In this key exhibition dedicated to smart building technologies, innovation, and automation, <strong data-start=\"377\" data-end=\"387\">Master<\/strong> confirms its leading role by showcasing the new <strong data-start=\"436\" data-end=\"445\">PIXIA<\/strong> electrical series and demonstrating its seamless integration with the <strong data-start=\"516\" data-end=\"534\">UNA Automation<\/strong> home automation system.<\/p><h2 data-start=\"565\" data-end=\"600\">A major international event<\/h2><p data-start=\"602\" data-end=\"1043\">Smart Building Expo takes place within the broader <strong data-start=\"653\" data-end=\"701\">MIBA (Milan International Building Alliance)<\/strong> format, which brings together events such as <strong data-start=\"747\" data-end=\"755\">MADE<\/strong>, <strong data-start=\"757\" data-end=\"770\">SICUREZZA<\/strong>, and <strong data-start=\"776\" data-end=\"783\">GEE<\/strong>, offering a comprehensive overview of future building solutions.<br data-start=\"848\" data-end=\"851\" \/>The 2025 edition presents an expanded offering: educational sessions, thematic hubs, and a growing focus on the challenges of the energy transition, electrification, and building efficiency.<\/p><p data-start=\"1045\" data-end=\"1226\">In particular, the <strong data-start=\"1064\" data-end=\"1089\">\u201cRenewables District\u201d<\/strong> will be a dedicated exhibition and discussion area focused on urban energy technologies, energy communities, and smart infrastructure.<\/p><p data-start=\"1228\" data-end=\"1482\">This setting provides the ideal backdrop for Master\u2019s participation \u2014 an opportunity to show how a brand traditionally known for civil and electrical systems can now deliver deeply integrated solutions for home automation and smart building environments.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-403400c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"403400c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fd5105\" data-id=\"2fd5105\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c469228 elementor-widget elementor-widget-gallery\" data-id=\"c469228\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c469228\" data-elementor-lightbox-title=\"20250306_125147_IMG_6745\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM4NTMyLCJ1cmwiOiJodHRwczpcL1wvd3d3Lm1hc3Rlci5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDNcLzIwMjUwMzA2XzEyNTE0N19JTUdfNjc0NS5qcGciLCJzbGlkZXNob3ciOiJjNDY5MjI4In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.master.it\/wp-content\/uploads\/2025\/03\/20250306_125147_IMG_6745-300x200.jpg\" data-width=\"300\" data-height=\"200\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.master.it\/wp-content\/uploads\/2025\/03\/20250306_172524.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c469228\" data-elementor-lightbox-title=\"20250306_172524\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM4NTU2LCJ1cmwiOiJodHRwczpcL1wvd3d3Lm1hc3Rlci5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDNcLzIwMjUwMzA2XzE3MjUyNC5qcGciLCJzbGlkZXNob3ciOiJjNDY5MjI4In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.master.it\/wp-content\/uploads\/2025\/03\/20250306_172524-169x300.jpg\" data-width=\"169\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.master.it\/wp-content\/uploads\/2025\/03\/20250306_125713_IMG_6776.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c469228\" data-elementor-lightbox-title=\"20250306_125713_IMG_6776\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM4NTQ0LCJ1cmwiOiJodHRwczpcL1wvd3d3Lm1hc3Rlci5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDNcLzIwMjUwMzA2XzEyNTcxM19JTUdfNjc3Ni5qcGciLCJzbGlkZXNob3ciOiJjNDY5MjI4In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.master.it\/wp-content\/uploads\/2025\/03\/20250306_125713_IMG_6776-200x300.jpg\" data-width=\"200\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-339aac0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"339aac0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec157c1\" data-id=\"ec157c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6da879 elementor-widget elementor-widget-text-editor\" data-id=\"b6da879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"1489\" data-end=\"1561\">PIXIA: the \u201cultra-flat\u201d series with a smart home soul<\/h2><p data-start=\"1563\" data-end=\"1831\">On its official website, Master highlights the launch of <strong data-start=\"1620\" data-end=\"1629\">PIXIA<\/strong>, described as a range of ultra-flat electrical devices natively designed for smart home integration.<br data-start=\"1730\" data-end=\"1733\" \/>This definition already anticipates some of the key features the company will present at the expo:<\/p><ul data-start=\"1833\" data-end=\"2402\"><li data-start=\"1833\" data-end=\"2011\"><p data-start=\"1835\" data-end=\"2011\"><strong data-start=\"1835\" data-end=\"1864\">Slim and discreet design:<\/strong> the \u201cultra-flat\u201d finish is designed to blend seamlessly into residential and professional environments without compromising interior aesthetics.<\/p><\/li><li data-start=\"2012\" data-end=\"2168\"><p data-start=\"2014\" data-end=\"2168\"><strong data-start=\"2014\" data-end=\"2048\">Native smart home integration:<\/strong> PIXIA is not just a stylish casing \u2014 it\u2019s built to naturally interact with smart environments and automation systems.<\/p><\/li><li data-start=\"2169\" data-end=\"2402\"><p data-start=\"2171\" data-end=\"2402\"><strong data-start=\"2171\" data-end=\"2199\">Versatile functionality:<\/strong> the series includes standard electrical components (switches, sockets, keypads, light\/scene controls, motor commands, etc.) developed with interoperability and scalability for smart scenarios in mind.<\/p><\/li><\/ul><p data-start=\"2404\" data-end=\"2619\">In short, <strong data-start=\"2414\" data-end=\"2423\">PIXIA<\/strong> represents Master\u2019s vision of how electrical devices should evolve within the smart home context: refined aesthetics, intelligent functionality, and compatibility with broader automation systems.<\/p><hr data-start=\"2621\" data-end=\"2624\" \/><h2 data-start=\"2626\" data-end=\"2694\">UNA Automation: the smart home core that connects with PIXIA<\/h2><p data-start=\"2696\" data-end=\"2952\">Master\u2019s strength at Smart Building Expo lies in the fact that <strong data-start=\"2759\" data-end=\"2768\">PIXIA<\/strong> is not presented as a standalone product, but as an integral part of the <strong data-start=\"2842\" data-end=\"2860\">UNA Automation<\/strong> system \u2014 a platform promoted as the central hub for smart homes and integrated buildings.<\/p><p data-start=\"2954\" data-end=\"3100\">Although a full official press release with detailed technical specifications has not yet been made available, several elements are already clear:<\/p><ul data-start=\"3102\" data-end=\"3809\"><li data-start=\"3102\" data-end=\"3381\"><p data-start=\"3104\" data-end=\"3381\"><strong data-start=\"3104\" data-end=\"3149\">Interoperability and centralized control:<\/strong> PIXIA devices will be presented as native components of the UNA system, capable of being controlled, monitored, and coordinated through a single platform that manages lighting, scenarios, climate control, sensors, and automation.<\/p><\/li><li data-start=\"3382\" data-end=\"3554\"><p data-start=\"3384\" data-end=\"3554\"><strong data-start=\"3384\" data-end=\"3414\">Hardware-software synergy:<\/strong> PIXIA is not just a stylish \u201cfront end,\u201d but a set of intelligent terminals that interact with control, automation, and adjustment logic.<\/p><\/li><li data-start=\"3555\" data-end=\"3809\"><p data-start=\"3557\" data-end=\"3809\"><strong data-start=\"3557\" data-end=\"3585\">Competitive added value:<\/strong> the PIXIA + UNA combination allows Master to position itself not merely as a supplier of electrical materials, but as a brand capable of offering a complete, end-to-end solution for installers, integrators, and designers.<\/p><\/li><\/ul><p data-start=\"3811\" data-end=\"4138\">At the event, Master is expected to demonstrate how PIXIA \u2014 when configured and connected to UNA \u2014 can be deployed in real-world applications: residential homes, commercial buildings, hotels, advanced housing complexes, and business facilities, with integrated automation, energy management, and smart infrastructure scenarios.<\/p><hr data-start=\"4140\" data-end=\"4143\" \/><h2 data-start=\"4145\" data-end=\"4187\">Major highlights at Master\u2019s stand<\/h2><p data-start=\"4189\" data-end=\"4267\">Here are some of the key features of Master\u2019s presence at Smart Building Expo:<\/p><ul><li data-start=\"4271\" data-end=\"4510\"><strong data-start=\"4271\" data-end=\"4313\">Experience the PIXIA range first-hand:<\/strong><br data-start=\"4313\" data-end=\"4316\" \/>Visitors will have the opportunity to see and touch the wide range of applications and finishes from the new \u201cultra-flat\u201d PIXIA series, appreciating the design of Master\u2019s latest innovation.<\/li><li data-start=\"4514\" data-end=\"4807\"><strong data-start=\"4514\" data-end=\"4553\">Live UNA Automation demonstrations:<\/strong><br data-start=\"4553\" data-end=\"4556\" \/>Through interactive panels, visitors will experience real smart home scenarios \u2014 lighting control, scene management, motorized systems (curtains, shutters), sensor integration, automatic regulation, supervision via app, and centralized interfaces.<\/li><li data-start=\"4811\" data-end=\"4914\"><strong data-start=\"4811\" data-end=\"4831\">Play with PIXIA:<\/strong><br data-start=\"4831\" data-end=\"4834\" \/>A skill-based game where participants can test their installation abilities.<\/li><li data-start=\"4918\" data-end=\"5118\"><strong data-start=\"4918\" data-end=\"4941\">A major new reveal:<\/strong><br data-start=\"4941\" data-end=\"4944\" \/>A new project will be unveiled at the expo \u2014 a way for visitors to discover even more about Master\u2019s 40+ year history, prestigious collaborations, and signature products.<\/li><\/ul><hr data-start=\"5120\" data-end=\"5123\" \/><h2 data-start=\"5125\" data-end=\"5149\">See you in Milan<\/h2><p data-start=\"5151\" data-end=\"5338\">Join Master at <strong data-start=\"5166\" data-end=\"5194\">Hall 6, Fiera Milano Rho<\/strong>, from <strong data-start=\"5201\" data-end=\"5228\">November 19 to 21, 2025<\/strong>.<br data-start=\"5229\" data-end=\"5232\" \/>For access and ticket information, visit: <a href=\"https:\/\/smartbuildingexpo.it\/\" target=\"_blank\" rel=\"noopener\">https:\/\/smartbuildingexpo.it\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-985c6a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"985c6a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b33d4f8\" data-id=\"b33d4f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa18a3c elementor-widget elementor-widget-image\" data-id=\"aa18a3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"955\" src=\"https:\/\/www.master.it\/wp-content\/uploads\/2025\/10\/mappasbe2025-1-1024x955.png\" class=\"attachment-large size-large wp-image-140779\" alt=\"\" srcset=\"https:\/\/www.master.it\/wp-content\/uploads\/2025\/10\/mappasbe2025-1-1024x955.png 1024w, https:\/\/www.master.it\/wp-content\/uploads\/2025\/10\/mappasbe2025-1-300x280.png 300w, https:\/\/www.master.it\/wp-content\/uploads\/2025\/10\/mappasbe2025-1-768x716.png 768w, https:\/\/www.master.it\/wp-content\/uploads\/2025\/10\/mappasbe2025-1-1536x1432.png 1536w, https:\/\/www.master.it\/wp-content\/uploads\/2025\/10\/mappasbe2025-1-2048x1909.png 2048w, https:\/\/www.master.it\/wp-content\/uploads\/2025\/10\/mappasbe2025-1-600x559.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Master will be present at Smart Building Expo 2025 in Milan, showcasing the PIXIA smart home series and the latest innovations from the UNA Automation home automation system.<\/p>\n","protected":false},"author":155,"featured_media":140758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15756],"tags":[19075,22655,22626,22627,22656,22657,19158,23010,22629,22630,23011,22708,23012,23013,19084],"class_list":["post-140753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-fairs","tag-civil-series","tag-energia-en","tag-eventi-en","tag-fiera-en","tag-fotovoltaico-en","tag-gestione-en","tag-italy","tag-magazine","tag-manifestazioni-en","tag-milano-en","tag-pixa","tag-pixia-en","tag-smart-building","tag-sottotraccia","tag-una-automation-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Master at Smart Building Expo 2025 - Master<\/title>\n<meta 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